If you run a franchise network, you'll know the story. The website sits with one agency, the adverts with another, and the booking system somewhere else entirely. When enquiries dip, everyone points at someone else. We've lived that ourselves at Swimtime, and we heard the same thing from franchisors week after week. So we built Accelerate.
The problem: broken plumbing
Most franchise websites are brochures. They look fine, but they don't talk to the booking system, so nobody can say which advert led to which booking. Ad platforms are left optimising blind, chasing clicks rather than paying customers. And with too many cooks involved, nobody owns the result.
What Accelerate does
- A new website built for bookings, connected directly to FranScape, so parents can find a class and book in a few taps.
- Server-side tracking that records real bookings accurately, even when browsers block cookies.
- A direct data loop sending confirmed bookings back to Google and Meta, so your adverts learn what a real customer looks like.
- One accountable team. No finger-pointing between agencies. If something isn't working, we pick up the phone and fix it.
Rhythm Time: the first month
Rhythm Time, the baby and toddler music franchise, was the first network to go live. In the first month after launch:
- 243 extra bookings compared with the same period last year.
- 20% year-on-year increase in bookings.
- Conversion doubled, from 7.5% to 15%.
- 117 bookings on the busiest day, against a previous high of 68.
Same classes, same brilliant franchisees. The difference was a website and advertising set-up that finally worked together.
How it rolls out
- Audit: we look at your current site, adverts and booking data.
- Rebuild: a new site designed around your customers' journey.
- Connect: tracking and the data loop wired into FranScape.
- Launch and refine: we go live, watch the numbers and keep improving.
Fancy a chat?
If your website and adverts feel like they're working against each other, we'd love to talk it through. Find out more about Accelerate or book a call with our team.
