If you are heading to the British Franchise Association (BFA) Annual Conference in Telford this Thursday, 12th November, please do come and say hello. We'll be on our stand all day, and Rachel and Theo are speaking in the Growth Hub that afternoon.
The BFA conference is always one of the most valuable dates in the UK franchising calendar. Between keynote sessions from Sara Davies MBE, former Royal Marines Commando Aaron Moon and broadcaster Timandra Harkness, and catching up with fellow franchisors, it is the one day when the whole sector comes together under one roof.
For us, it is also a chance to step away from our screens, put the kettle on and have proper face-to-face conversations with people across the industry.
Catch Rachel and Theo on stage: Growth by Design
Time: 15:40 to 16:30 (a 40-minute talk followed by Q&A)
Where: Growth Hub
Session: Growth by Design: How Franchisee Success Drives Network Growth
Sustainable growth begins by helping franchisees succeed. Rachel Brooks and Theo Millward will share how blending technology and insight can deliver real franchisee satisfaction alongside strong commercial growth, drawing on running Swimtime and supporting the brands on FranScape.
- Turning data into meaningful coaching conversations, rather than reports that feel like policing.
- Using technology and AI to help franchisees perform, taking the admin off their plate so they can focus on customers.
- Creating profitability through support, not pressure.
- Building sustainable network growth through franchisee success.
Come along to the Growth Hub at 15:40, and if you have a question we don't get to, find Rachel and Theo at the FranScape stand afterwards.
An honest chat about your franchise systems
We speak with franchise leaders every week who are wrestling with the same familiar headaches: software that refuses to talk to itself, Sunday evenings lost chasing franchisee spreadsheets, manual royalty calculations, and booking systems franchisees would rather avoid.
Because FranScape was born out of running a national franchise, and we still run Swimtime day in, day out, we know those realities inside out. We build around what franchisees and head office teams actually need to get through their week with less stress and better numbers.
If you are wondering whether there is a simpler, joined-up way to run bookings, payments, franchisee reporting and royalties, we would love to compare notes. No sales pitch, just a cup of tea and an honest chat about what works.
Introducing FranScape for Mobile Services
Telford will also be our first public outing for FranScape Mobile Services.
FranScape has long powered venue- and class-based franchise networks. Service franchises, where operators travel to customers, cover territories and schedule jobs on the road, have often been poorly served by rigid, off-the-shelf booking tools. So we have spent the past year shaping FranScape around them:
- Territory-aware booking: postcode-level routing that sends work to the right franchisee, with no overlapping boundaries.
- Job scheduling: straightforward calendars and daily schedules franchisees can run from a phone or tablet.
- Customer payments: recurring direct debits, card payments and automatic receipts, so nobody is chasing invoices.
- Automatic royalties: management fees calculated on real sales, giving head office a clear view without spreadsheets.
We will have live walkthroughs ready on the day so you can see how it works in practice.
A double celebration at the British Franchise Awards
The day finishes with the BFA HSBC UK British Franchise Awards 2026, and this year is a special one for us. Both sides of our business have been shortlisted:
- Swimtime is a finalist for Franchisor of the Year.
- FranScape is a finalist for Support Partner of the Year.
Having the franchise and the platform it runs on recognised on the same night is something we are hugely proud of. It gets to the heart of why we do this: we don't build franchise software from an armchair, we run a national network on it every day.
The very best of luck to all our fellow finalists, and to our clients shortlisted across the categories.
How to find us
We will be in the exhibition hall all day on Thursday 12th November in Telford.
If you would like to set aside fifteen minutes for a quiet coffee with Theo and the team, drop us a note in advance, or simply come over to our stand on the day.
We look forward to seeing you in Telford!
